Privacy policy
Last updated November 14, 2026
Peterson Surgery – Dr. Brian D. Peterson (“we”) respects your privacy. This policy explains what we collect through petersonmd.com, why we collect it, and the choices you have. It is written with British Columbia’s Personal Information Protection Act (PIPA) in mind and, where they apply, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s privacy law.
What we collect
- Information you send us. When you fill in the consultation form, email us or call us, we collect your name, contact details, the procedure you ask about and your message. We use it only to reply to you and to arrange your consultation. Please don’t include detailed medical history in the website form; we will collect that privately at your consultation.
- Website analytics. We use Google Analytics to understand how people use this site, for example which pages are visited, how visitors arrived, the type of device and an approximate city-level location. We use this only to improve the site and the information we provide to patients.
Your analytics choice: Full or Limited
When you first visit, a notice asks you to choose:
- Full. Google Analytics may set first-party cookies so it can recognise a return visit and measure the site more accurately.
- Limited. No analytics cookies are set. Google Analytics receives only basic, cookie-free page-visit signals that are not linked to a cookie or ID on your device. These signals still include the page visited, the referring page, your browser type and your internet address, which Google uses to estimate an approximate location.
How the starting setting depends on where you are
- In Quebec: analytics cookies stay off until you choose Full, and the notice is shown in French and English. Until you choose, only the cookie-free basic visit signals described under Limited are sent.
- Everywhere else: analytics cookies are on until you choose Limited.
We work out your region from Google’s estimate of your internet connection’s location, together with your browser’s time zone and language. This is approximate: a VPN, travel or network routing can place you in the wrong province, and some visitors outside Quebec (for example in Ontario) may see the Quebec-style notice. Whatever region we detect, you can always choose Full or Limited, and your choice is what counts.
You can change your choice at any time with Cookie settings at the bottom of every page. Your choice is remembered on your device for 12 months. If your browser sends a Global Privacy Control signal, we load no analytics until you make a choice.
What we don’t do
We do not use advertising, remarketing or social-media tracking cookies or pixels on this site. We do not sell or rent personal information. We do not use analytics data to identify you.
Service providers and where information is stored
Google LLC provides Google Analytics and Google Tag Manager, and may process analytics data in the United States and other countries, where it may be accessible to authorities under those countries’ laws. Our website platform (SamurAI) hosts this site, and our enquiry system (Silent Salesman) stores consultation form submissions for us. Hosting locations for these services and any other service providers: To be confirmed.
How long we keep analytics data and form submissions: To be confirmed.
Your rights
You may ask to see or correct the personal information we hold about you, or withdraw your consent, by contacting our privacy officer. If you are not satisfied with our response, you can contact the Office of the Information and Privacy Commissioner for British Columbia at oipc.bc.ca.
Privacy officer (person in charge of the protection of personal information): name, email and phone To be confirmed. In the meantime you can reach our office at (250) 868-9099 or by mail at 3320 Richter St #401, Kelowna, BC V1W 4V5.
Changes to this policy
We will post any changes on this page and update the date above.